That experience combined projection mapping of Van Gogh’s iconic work set to a soundtrack of custom music and other audio. More generally, immersive experiences are having a moment across the country, led by experiences such as the Immersive Van Gogh from Lighthouse Immersive and Impact Museums that sold more than 5 million tickets in North America last year.
Some of those questions will be answered this fall and next spring depending on audience experiences with the dome, Hodges said. It’s way too soon to know what else the ballet company may do with the seven projects, Hodges said. Each of the seven commissioned experiences will run for about a half hour. The dome holds about 20 people at a time, and people will be able to come and go as they please. The ballet company also commissioned its creative talent, who in normal times would be creating projects for performance in the Opera House, to think about creating more immersive experiences for the UNI, while making sure those in front of and behind the camera were diverse in every way possible. It’s designed to be temporary, built on four trusses, and able to be erected and taken down in less than a day. The dome structure was created in partnership with immersive design studio Masary Studios. The ÜNI will provide a different kind of ballet experience, free, stay as long as you want, and will move around the community to let new kinds of audiences get a taste of high-end dance. In a normal year, the organization performs about 100 times at the opera house, to about 2,000 people at a time, Hodges said. In a happy linguistic and marketing confluence, in English and other Latin-based languages, UNI also connotes “concepts of togetherness through art, reunion, community, communication,” Hodges said.Īnd both sets of meanings nicely encapsulate what the organization is hoping to create with ÜNI, which will be part of a handful of community events around the Boston region this fall and next spring, beginning with the Open Streets event Saturday on Roxbury’s Blue Hill Avenue, Hodges said.
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